YWCA of Binghamton and Broome County was frustrated by their donations process. The organization mostly received funding via hand-written checks sent by snail mail, that then had to be manually processed by staff. The system was slow, time-consuming, and vulnerable to human error. They yearned for a faster way to thank donors beyond mailed thank-you letters.
YWCA of Binghamton and Broome County was located in an rural area rich in nonprofits, which meant competition for donors was fierce. The organization needed a fresh way to connect with donors and attract a wider—and younger—base. When they first met with Harness, they connected instantly with their customer success representative. The organization was excited to learn that Harness offered multiple donation options to accommodate non-local and younger donors and offered tools to improve stewardship that would free up valuable staff time.
To modernize YWCA of Binghamton and Broome County’s donation process and give donors more choices, Harness helped the organization beef up their website with flexible donation options to appeal to every type of donor. Instead of processing checks and thank you notes by hand, staff could now easily point donors toward the new, more robust website. This freed up valuable time to focus on outreach.
With an easy path to giving and multiple, convenient ways to donate, YWCA of Binghamton and Broome County began to attract a new, younger wave of donors. The organization was able streamline their fundraising strategy, connect with donors on a deeper level, and have more time to focus on their mission. Ultimately, YWCA of Binghamton and Broome County saw an elevenfold return on their Harness investment. They’re now upgrading their plan—and recommend Harness to all of their colleagues not just for the efficacy of the platform, but for #TeamHarness’ expertise and dedication to their organization.